3, 2, 1… The whistle has blown for the 2024-2025 football season! And with a new season comes a new campaign. This campaign is inspired by you—our bettors, our players, we are proudly African and we want to celebrate this with you
A Commercial That Reflects You
For this new campaign, our aim was to craft a commercial that embodies the rhythm of the continent and thus the very spirit of Premier Bet. Showing a montage of individual moments of joy, victory and connection, this commercial demonstrates the rich tapestry of the African community. Each of these moments illustrate how sport is at the heart of the community across Africa. Whether you’re watching the games in real-time or celebrating the wins afterwards, what combines all of these moments together? Premier Bet.
Watch our exciting new advert now by clicking here.
No matter who you are or where you call home, experience the thrill of sports betting with Premier Bet.
“We are rooted in the heart of Africa, where tradition and innovation collide.”
Our Community
At Premier Bet, our community comes first. With our roots at the very heart of the continent, we feel every individual win as a win for our community, as a united whole. That’s what brings us all together. We also know that what makes Africa so special is the richness and diversity of cultures here.
We are all Premier Bet
You are Premier Bet. We are all Premier Bet. Moreover the very spirit of Premier Bet can be seen to resonate across the world of sports for the whole continent. With world renowned ambassador such as Didier Drogba , you can be sure that you are betting with the best.
Didier Drogba is proudly African and has been representing our brand for the past two years. As one of the most famous football players on the continent, whose exceptional spirit has helped Premier Bet grow.
Premier Bet Is So Much More Than Sports
For over 15 years, we have been serving Africa, living in rhythm with the continent and creating a brand that you can be proud of. We bring the passion of sports to life through our bets, competitions, and games.
At Premier Bet, we see big winners born every day. Some bet small amounts and multiply their stakes by 1,000 times or more, winning staggering sums. They realise their wildest dreams by betting with Premier Bet. Discover their stories on our blog.
We are more than just sports. We are Premier Bet. We are #ProudlyAfrican.
Feel the thrill every moment!
Play for fun, play for excitement, play responsibly.
Proudly African. Bet with the best. Premier Bet. 🌍